Lost Cloud Club is a directional menswear clothing brand. Our belief is that clothing is the simplest form of self-expression, and we want to create a community that can express themselves. We create product we want to see in the world, when we want to see it – we don’t subscribe to monthly drops or seasonal sales, we operate on our own calendar. 

Founded by a small team, disengaged by the state of the industry where brands and retailers continue to be bought by big corporations losing all identity, we have created a brand that encourages individualism within communities and champions small and independent businesses. We are excited to grow our community and hope you join us on our journey.